Your business makes a promise about your brand to your customers every time they interact with you. Whether they buy online or in a physical store, you are responsible for thanking them.
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Category Archives: Web Content
Strategies for an Effective Website
February 20, 2010 – 10:55 am
You have a beautiful-looking website. You originally invested a great deal of money to have a reputable firm design and build it yet you see almost no return on investment (ROI).
The Purpose of Your Business Website
January 23, 2010 – 11:08 am
Many websites are designed and built with no purpose in mind. They appear to have badly fitting parts that are haphazardly put together. Those websites don’t provide a reason or inclination for visitors to stay.
Syndicating Your Content: How to Achieve Ultimate Exposure
November 23, 2009 – 9:30 am
Syndication means creating content once and having it automatically spread all over the place. The goal is to get maximum exposure for the minimum amount of work.
How to Organize Your Landing Page
November 7, 2009 – 1:28 pm
When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized.
Does Your Web Copy Connect With Your Visitors?
November 4, 2009 – 2:09 pm
When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the choices can be confusing. It certainly doesn’t help the visitor if the copy on the website is unclear.
Using WIIFM to Convert Website Visitors Into Clients
October 31, 2009 – 2:31 pm
Obtaining clients is all about WIIFM (What’s In It For Me?). It is the mindset of all those who visit your website. It is also your mindset when you visit other websites.
Compelling Writing for the Web
September 24, 2009 – 10:53 am
You want your web writing to make visitors want to read everything that you have to say. Web writing is personal and informal. Your job is to make sure that it is also compelling.
The Importance of Editing Web Content
August 5, 2009 – 9:47 am
Editing online content is crucial to the success of the medium, whether it is a website or a blog. The volume of online media is multiplying very rapidly. Numerous new sites are created every day and many of those sites may be in direct competition with your site.
