Michael Cohn | CompuKol Connection

Author Archives: Michael Cohn

Michael Cohn is the Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Tips on How to Get Retweeted

June 24, 2010 – 7:07 am

You understand that Twitter is one of the most popular social media channels and you know that you can use it to increase your business. So, how do you get others to retweet what you post?

Posted in Social Media, Social Media Marketing, Social Networking, Web Traffic Generation | Tagged Social Media, Social Media Marketing, Social Networking, Twitter | Comments (5)

Using Social Media to Engage People

June 22, 2010 – 7:19 am

“The future is here, it is just not widely distributed yet.” – William Gibson. Social media engagement is essential to the success of your business. The more you engage, the greater your success.

Posted in Social Media, Social Media Marketing, Social Networking | Tagged business relationships, Social Media, Social Media Marketing, Social Networking | Comments (0)

Effective Link Building for Your Web Presence

June 17, 2010 – 7:00 am

Link building is the process of building links back to your website. Back links are links that go from other websites back to your website. More back links mean higher search engine rankings.

Posted in Web Content, Web Design, Web Traffic Generation | Tagged Link Building, Web Content, Web Design, web page, Web Traffic Generation | Comments (2)

Leveraging Facebook for Your Business

June 12, 2010 – 7:00 am

Facebook has many uses, some personal and some professional. When it comes to using Facebook for professional purposes, it should definitely be one of the social media channels that is instrumental in helping you to achieve your business goals.

Posted in Social Media, Social Media Marketing, Social Networking | Tagged Facebook, Social Media, Social Media Marketing, Social Networking | Comments (0)

The Match Between The World Cup and Social Media

June 10, 2010 – 7:03 am

Now that the 2010 World Cup is almost here, it important to think about how much opportunity people will have to be a part of the game. Social media allows everyone to be connected.

Posted in Social Media, Social Media Marketing, Web Traffic Generation | Tagged Social Media, Social Media Marketing, Web Traffic Generation | Comments (0)

The Importance of Having a Face on the Internet

June 5, 2010 – 8:55 am

You are connected with a large number of people online. Of that large number, there are several whom you have never met face to face. Is that enough for you and for them?

Posted in Branding, Business Practices, Social Media, Social Networking, Starting a Business | Tagged Branding, Business Practices, Facebook, LinkedIn, Social Media Marketing, Social Networking, Twitter | Comments (7)

Effective Content Marketing

June 3, 2010 – 7:10 am

At the root of content marketing is a clear understanding of what your customers need and the ability to satisfy their needs in an informative, compelling manner. Your content should be engaging and should promote further discussions.

Posted in Content Marketing, Web Content, Writing | Tagged article marketing, Content Marketing, effective writing, marketing writing, Web Content, Writing | Comments (2)

Effective Use of Video Marketing

May 29, 2010 – 5:58 am

As you know, there are many ways to market your business online. Using a combination of marketing methods can be very effective. Video marketing should definitely be included in your strategy along with other methods that work well for you.

Posted in Internet Marketing, Search, Video Marketing, Web Content | Tagged Internet Marketing, Video Marketing, Web Content | Comments (7)

Twitter: Legitimate Business Tool or Fluff?

May 25, 2010 – 7:29 am

Twitter is often misunderstood by people. Many people view Twitter as a fun and fast social media channel that lets people know your every move (literally). It is so much more than that.

Posted in Social Media, Social Media Marketing, Social Networking | Tagged Social Media, Social Media Marketing, Social Networking, Twitter | Comments (1)

The Psychology Behind Social Media

May 18, 2010 – 1:03 pm

Psychology plays an important role in social media’s success and it is influencing how business owners are using the various social media channels to market their products and services.

Posted in Social Media, Social Media Marketing, Social Networking, Starting a Business | Tagged Social Media, Social Media Marketing, Social Networking | Comments (3)