Increasing Your Exposure with LinkedIn Publisher
By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher.
Using LinkedIn Publisher
LinkedIn Publisher is a relatively new tool and many business people are either not aware of its existence or are underutilizing it. There is a lot that you can do with that tool to increase your exposure and reputation. The fact is that you are generating content and publishing (and hopefully syndicating) it. The question is how are you getting out there for other people to read. There are several different ways that you can get your content out there but the fact is that you may not have been taking advantage of this particular tool for many possible reasons.
Why use that particular tool?
You may be asking that question. Well, if you use LinkedIn Publisher, you will be allowing your expertise to be highlighted and offered to your online connections all over the place. In fact, it is a very smart idea to incorporate LinkedIn Publisher as part of your overall content marketing strategy. One of the apparent reasons to use that particular tool is because of its search capabilities. Another advantage is that your online connections and your friends and followers can all see everything that you publish. Additionally, if your content is viewed widely enough, the tool will notice and it will be incorporated into LinkedIn’s newsreader automatically. If that happens, your exposure will increase exponentially.
What are the necessary parts of an effective post?
There are some parts that are necessary for a post to be effective. They are:
- An enticing title
- Effective images (when applicable)
- Well-written, compelling content
- Good-quality keywords and key phrases
- An intelligent strategy
Some of the parts that were mentioned above are common sense but it certainly doesn’t hurt to mention them anyway. When it comes to the title of your article, you should bear in mind that you have no more than 3 seconds to capture the attention of your reader. If you can’t do it in that amount of time, the reader will move on to someone else’s content. Let’s face it, 3 seconds is not a lot of time!
Coming up with a topic
Before you can actually embark on the writing process, you need to come up with an effective topic that is a perfect fit for your target audience. When you first start to use LinkedIn Publisher, you will have to start to build your community from the ground up. It is a perfect opportunity to write about influencers, on LinkedIn as well as in other social communities with which you may be involved. You should try to post as much original, unique content as you can but there will also be opportunities for you to recycle what you have already written, as long as it isn’t time-sensitive.
Deciding on how often you publish
When you first start to use LinkedIn Publisher, you will have to decide how often you want to publish articles. Your frequency is less important than your consistency of posting the articles. As you are building the foundation of your relationships with your online connections, your content will be the main tool (or main avenue) that enables you to build those relationships. People will start to count on seeing your articles appear at a certain time and a certain number of times a week. Of course, it goes without saying that each and every article that you post must be of the highest quality. After all, your reputation depends on it! Also, don’t forget how important it is to share your story in each and every post in some way.
Conclusion
You will probably see a dramatic increase in the number of people who read your posts and the number of comments that you get on those articles. However, it is important to remember that you may not necessarily have the same level of attention on every article. For those articles that don’t get as many comments, you may find it helpful to analyze and try to identify what you did differently in those cases. If you can accomplish that, it may be invaluable to you going forward. Using LinkedIn Publisher will help you to build up your communities and to become an influencer yourself in your field of expertise. Of course, the stronger and more valuable your content is, the more it will mean to your various online connections and the more other people will turn to you as their resident expert.
We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.
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Via LinkedIn Groups
Group: The Social Effect – the conversational marketing community
Discussion: How Often, When and How Do You Use LinkedIn Publisher?
For how often, I would say not too often or one will risk being seen as a spammer. Analytics tools will best tell you when, most likely Monday to Friday. One interesting point the author writes about it “How to come up with a topic” – what do you think @Carolyn? Would love to hear opinions on this!
By Linh Johansson
There are many different ways to come up with topics. Inspiration comes from all over. You might find this article on topics interesting and useful. Thank you so much for your comment, Linh.
https://www.compukol.com/blog/running-out-of-blog-topics-not-anymore/
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Often, When and How Do You Use LinkedIn Publisher?
I publish original content 2-3x per week, best-case scenario. Client demands pre-ept my own publishing.
I agree on the credibility front. The LinkedIn theater creates more credibility than the same content on your own blog. Decision makers are here. Potential clients are here. Thought leaders are here. They may not necessarily be on your blog.
Those who love to write, write. The opposite is true. Those who hate to write, don’t. They are the ones who need to publish original content the most. They present an overwhelming void. They need to embrace LinkedIn Publisher more than those of us who already embrace it.
By Mark Anthony Germanos
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Often, When and How Do You Use LinkedIn Publisher?
I started testing posting at the end of last year, then stopped. And now I’ve put it on my calendar to do every single week. What’s on my calendar is what gets done.
By Denise O’Berry
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Often, When and How Do You Use LinkedIn Publisher?
I publish an article once to twice a week. Initially I posted articles that I felt needed writing which didn’t get that many views, however in changing my tactic and starting to write articles with stronger titles about issues and struggles I know my clients are dealing with, has made a huge difference to the views I have had and the engagement that has been made. It’s really important to keep refining what we do.
By Michele Attias
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Often, When and How Do You Use LinkedIn Publisher?
Very interesting, and really something I’ve only dangled in front of my brain. When I’ve read other’s articles, and have seen “write a post” up in the corner, I’ve wondered “Does that mean I could write an article?” Is that the place to get started? I’ve not explored a great deal on Linkedin, and have just the basic (free) membership. Can I still post original articles?
By Donna Clements
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Often, When and How Do You Use LinkedIn Publisher?
Hi Donna, it’s about becoming more visible and posting an article however small. Perhaps you can post on an area you specialize in.
By Michele Attias
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Often, When and How Do You Use LinkedIn Publisher?
I am working at being more opinionated in subjects that matter and are of interest in the professional business and political world. I want strong opinion writing but not Facebook word vomit. In other word, pound the subject not the person. That’s my goal, you never know who is reading and what it could lead to.
By Mark Pogue
Thanks for the article. I will be using the publishers tool as soon as possible. I did not know about it before but i’l do more research