Blog to Make Your Social Media Marketing Sing

By now, you understand how important social media marketing is for the success of your business. You are doing everything possible to strategize effectively. What you may not understand is how much blogging can help your business. The more active you are on the various social media channels, the more likely you are to understand how a combination of social media marketing and blogging can help you to achieve heightened success for your business rather than concentrating on one or the other. One of the main purposes of social media is to attract people. Blogging will help you to accomplish that. People love to constantly learn new things. There are several ways in which you can achieve tremendous success for your business by combining social media marketing and blogging.

• Post your blog articles to your social media channels: If you are not feeling confident about what you should be posting in your social media status updates, never fear. There is an easy approach that will help you to have more confidence and a better understanding of what will work for you. A good rule of thumb is to follow the 80/20 divide. In other words, 80 percent of your updates in social media should be nonpromotional and 20 percent should promote you and your business. The same rule also applies when it comes to the links that you post.

  Your primary goal, when it comes to posting and sharing content, is to educate your readers and make sure that you are offering them valuable content. Your first goal should never be about selling your products and/or services. However, it is also important to remember not to lose your business in the process of helping other people. You still want your readers to pay attention to what you are offering and how they will benefit from your products and/or services. You will want to position yourself as a subject matter expert in the eyes of your readers and your ultimate goal is to get them to think of you first when it comes to their needs that fall under the auspices of what you are selling.

• Make sure that social sharing is easy: You need to make sure that your online connections find it easy to share information with you and for you. One very important aspect, or building block, is to get your online connections to share your content with people they know. This will do a tremendous amount for your business’s reputation and your professional credibility will skyrocket.

  Another wonderful side effect will be that you will gain a larger number of audience members. They won’t be just any audience members, however. They will be top-quality audience members. The more top-quality audience members you acquire, the greater your chances will be of having your content shared and regarded highly. That will eventually lead to your doing more business. A great way to get people to share your content with others is by having a social sharing button somewhere on your page (the top and bottom are optimal spots for that). Anther simple way to make it happen (simple and obvious) is to ask your readers to share your content with people they know.

• Expand your list of social followers through your blog: You are going to want more social followers than you have currently and a great way to expand your list is through your blog. The followers that you acquire through your blog will be relevant, interested, and passionate about what you are offering. Along with that is the fact that many of your followers will be loyal to you and that will encourage greater and more numerous connections for your business. You may want to concentrate on some of the more popular social media channels, such as Facebook, Twitter, and LinkedIn. For example, if you want to acquire more Twitter followers, make sure to put a retweet button on your blog. You should make it as easy as possible for your readers.

Conclusion

Your social marketing campaign must be built in a brilliant, methodical, intelligent manner and if it isn’t done right from the beginning, you won’t have a chance of succeeding. It is important to manage your time and efforts correctly to make sure that you include those two elements and really make them work for your business. If you introduce your social media marketing campaign through blogging, you will be even more successful, and the impact that you will make will be even greater. [signoff][/signoff]